Paper bags are packed with rich connotations
NEWS
Release time：
2023-05-28 15:46
Summary：
Shopping at shopping malls, shopping at branded stores, purchasing cosmetics, visiting exhibitions... people can always be seen holding paper bags with various logos in their hands. They were originally used as a means of loading items and promoting by merchants, but as the format became more exquisite, and with the characteristics of environmental protection and recyclability, these paper bags gradually expanded from the commercial field to the private field.
This summer, the trend of paper bags is getting stronger and stronger, and many shopping malls have opened up specialized counters for them, pushing beautifully printed, portable and environmentally friendly paper tote bags to the forefront of fashion. These handbag sizes may be large or small; The color can be elegant or bright; The patterns may be innovative or simple and fresh; It can be used as a shopping bag and can be folded and carried during travel, making it very popular among consumers.
In fact, the market attention of paper handbags was not high before, and when used as handbags, they could not match the noble temperament of leather bags; When used as a shopping bag, it is not as convenient as plastic bags. Even the Longchamp foldable tote bag, which was once popular in China with some famous brand bloodline, is just a "shopping bag" for Parisian women, making it difficult to make it to the top of the list. However, with the gradual popularity of plastic restrictions and environmental protection concepts, people are starting to re-examine their advantages, and paper tote bags are also starting to win more and more.
Many handbags in the market have a lot of potential, adding more craftsmanship to the prototype of paper bags, or renovating materials or adopting new popular patterns, making them casual and simple.
On Taobao, there are also a large number of paper handbags. After entering the word "paper bag" in the search column, you will find tens of thousands of pieces of product information, with prices ranging from a few yuan to several hundred yuan, covering customized paper bags, gift paper bags, fashion paper bags, specialty paper bags, and so on. The owner of an online store that customizes paper tote bags said that paper bags are a relatively niche sales product, and apart from some merchants or companies ordering, the purchase volume is generally not large. However, with the development of personalization, the trend of customized paper bags is becoming increasingly evident, and the number of orders accepted is also increasing.
At a stationery store in the Golden Five Star Department Store at Sidaokou in Beijing, various fashionable paper bags are selling well. Many fashionable paper bags with cartoon, landscape, and other patterns are prominently displayed on the counter. Chen Xiaoyu, a consumer born in the 1980s who is picking up a contestant's handbag in front of the counter, said that she loves to use and store handbags, similar to matchboxes when she was a child. Moreover, these bags are both beautiful and cheap, and can also be used as gift packaging bags for family and friends.
Although the main material of paper tote bags is paper, there are also subdivisions, including thick white cardboard, embossed paper, and coated paper, matte coated paper, as well as tough kraft paper, kraft cardboard, and offset paper. In addition, accessories made of nylon, linen, and other materials are also used to showcase the leisure and versatility of summer, and the gradient color effect of tie dyeing is added, which not only combines futuristic and ethnic style, but also retains playful and youthful vitality.
On the other hand, with the modernization of printing technology and equipment, the printing patterns of handbags are becoming more and more exquisite and delicate, and they can be covered with thin plastic film according to customer needs to increase their toughness and water resistance; Even adding professional designs such as hot stamping, concavoconvex, UV, and die-cutting profiles.
2023-05-28
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